Category Archives: Latin America

Homogenization of Global Culture

One of the most common arguments concerning the cultural dimensions of globalization is that processes of globalization are creating a homogenous global culture. This argument tends to come from a group of scholars who we referred to in Unit One as “hyperglobalizers”, scholars who view almost everything in domestic and global politics, economics, culture and society as being connected to and influenced by globalization. There are two perspectives on the homogenization of global culture within the hyperglobalizers’ ranks. One group is the pessimistic hyperglobalizers. They argue that a homogenous global culture is emerging, premised on Anglo-American values of consumerism and capitalism. This ‘soulless consumer capitalism’ (Barber 2007) is, according to pessimistic hyperglobalizers, overwhelming more vulnerable cultures and contributing to perceptions that globalization is in fact ‘Americanization’ or ‘Westernization’. In short, the cultural dimensions of globalization amount to little more than a cultural form of neo-imperialism spearheaded by the American ’empire’.

The values disseminated by transnational media feed the belief that globalization is in fact creating a homogenous global culture, a culture that is dominated by Anglo-American pop culture images, products and values (Crothers 2007). The formation of these transnational media conglomerates and the images and values they disseminate tend to lead to the depoliticization of society and the weakening of civic bonds. One of the most glaring developments of the last two decades has been the transformation of news broadcasts and educational programmes into shallow entertainment shows built around the branding and selling of consumer commodities like cars, watches, perfume, or handbags. Given that news is less than half as profitable as entertainment, the corporate media are increasingly pursuing higher profits by ignoring journalism’s traditional separation of newsroom practices and business decisions. Partnerships and alliances between news and entertainment companies are fast becoming the norm, making it more common for publishing executives to press journalists to cooperate with their newspapers’ business operations. A sustained encroachment on the professional autonomy of journalists is, therefore, also part of cultural globalization.

Optimistic hyperglobalizers, such as Kenichi Ohmae (1990; 1995), concur that a homogenous global culture is emerging but view this in a much more positive light than their pessimistic counterparts (Berger and Huntington 2002). They see the spread of Anglo-American values as promoting the rise of democratic politics and increases in personal freedoms in a variety of areas, including trade. While espousing the virtues of market values, these optimistic hyperglobalizers often do not consider the many negative effects of consumerist culture in numerous contexts around the world.
Some authors espousing a ‘cosmopolitan’ perspective (Held 2004) also view the emergence of homogeneity in global culture as a positive development. The rise of a global culture is promoting the spread of liberal cosmopolitan values concerning justice and democracy. Through the expansion of technologies in communication and travel, globalization is creating a global civil society, with increased participation and greater identification amongst people across traditional cultural and geographic divides, particularly in relation to ethics and politics, as we saw in the previous unit. Culture is no longer tied to fixed localities but is able to unite people across vast distances, contributing to the thickening of a progressive global social imaginary (Beck 2005; Held 2004).

But is a global culture actually emerging? It is difficult to deny the existence of powerful homogenizing trends like those outlined above or to deny that these trends are having a significant impact on local cultures, but does this mean that a uniform global culture in the American image is developing that will overwhelm and eventually diminish or wipe out traditional, historical local cultures?

Written by Manfred B. Steger & Erin K. Wilson

The Referendum – How much power to the people?

To hold a referendum seems to have become the newest way of externalizing difficult issues. For sure, there are countries with a long tradition of directly involving their citizens  with all kinds of issues, like accepting foreigners or not, raising taxes or not, or to add a train or not. In Switzerland, people are used to it, and one could make the point that the political system there may be flexible enough to digest it – though a while ago, the almighty people voted in favor of limiting the movement of EU citizens which produced a problem for the de-facto Swiss membership in the common market.

But otherwise, referenda are blossoming, and regardless of whether they create confusion or not, seem to be gaining in popularity. We do not have to mention the Brexit referendum that failed to meet the expectations of their organizers (and subsequently outed them from office), and the consequences of which the UK and EU officials now have to focus on for years to come. But there was however, one referendum on accepting a certain number of asylum seekers in the EU framework in Hungary (that equally failed), which will now be circumvented by the government. There was another referendum on the peace deal in Colombia a few days ago – that one failed too, and both government and the formerly armed opposition, FARC, now have to remedy the damage. In November, Italy will hold a referendum looking for the consent of the people to streamline their so-far awkward decision-making process which is predicted to probably fail as well. Let’s not forget the referenda on planned EU treaty revisions that went down: Ireland rejected Nice in 2001, Denmark and Sweden rejected Europe in 2000 and 2003,  France and the Netherlands rejected the EU Constitution in 2005, and so on.


The question for this week is: Why on earth are sane politicians continuing to put complex issues in the hands of voters who decide by whatever criteria, but rarely on the substance of an issue?

– Prof. Klaus Segbers

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The Changing Political Climate on Global Warming

 


Against all odds and expectations, the Paris Conference on climate change was a partial success. For the first time almost 200 governments agreed on reduction targets for emissions, on external controls, and on an aim to limit global warming to less than 1.5 degrees.
While according to many experts these results are not good enough, they nevertheless constitute significant progress.

So, the questions are:

Why did this happen now?

And how can we navigate between the unrealistic expectation that the postindustrial countries will agree to reduce their living standards to make energy consumption more sustainable, and the equally unrealistic assumption that developing countries should agree to slow down their growth?

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